FOR IMMEDIATE RELEASE

Brett Favre's decision to join the Vikings has a huge impact on MainGate, an Indianapolis-based merchandise and marketing company

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Indianapolis, IN (August 19, 2009) – Indianapolis based MainGate, the premier retail and merchandise company in the country, was named the official merchandise company of the Minnesota Vikings earlier this year. The news of Favre signing with the Vikings has put a long awaited game plan into play. MainGate has been preparing a merchandise line and a marketing plan for launching this line for months. The early preparation of this plan including the quantity of jerseys, tees, hats and other merchandise to carry for all store locations and to cover online sales through Vikingslockerroom.com is now proven to be time well spent.

“This is a very exciting time for us,” said Dave Moroknek, President & CEO of MainGate Inc. “We have been preparing for this announcement for months to make sure when and if the time came, we would be ready with #4 merchandise for the Vikings fans. It’s at these moments that our experience and expertise in the merchandise industry sets us apart from all others.”

MainGate will launch a fully integrated sales and marketing program in conjunction with the announcement of Favre joining the Vikings. Our program includes an e-mail marketing campaign, store signage, banner ads, search engine and social media marketing and all with a customer service overlay have been put in motion.

MainGate currently operates three mall store locations in Minnesota and the online store for the Vikings. Each of these store locations, as well as the online store, Vikingslockerroom.com, are currently selling Favre merchandise and have merchandise to fulfill within 24 hours of the signing. The store locations are as follows:

• Mall of America, Bloomington MN
• Ridgedale Center, Minnetonka, MN
• Rosedale Center, Roseville, MN

Also, starting this Friday, Favre merchandise will be available at the Locker Room Express locations at the Metrodome for the first pre-season game.

ABOUT MAINGATE INC.
Since its founding in 1963, MainGate’s primary activity has been the coordination of event merchandise sales for the National Hot Rod Association (NHRA). While that partnership has grown and remains a core part of the company’s business, MainGate has become a multifaceted merchandising and marketing company that serves numerous business partners.

MainGate is the exclusive merchandiser of the Indianapolis Colts, Detroit Lions, Minnesota Vikings, NHRA, IndyCar Series, Danica Patrick Racing, Budweiser King Racing, John Force Racing, Barrett-Jackson Classic Car Auto Auction, and the Indy Racing League.   In addition MainGate operates the online merchandise business for the St. Louis Rams, KC Chiefs, Indianapolis Museum of Art and Nicklaus Companies.

For more information regarding MainGate, please visit www.MainGateInc.com

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