FOR IMMEDIATE RELEASE
VIKINGS AND MAINGATE INC. ANNOUNCE NEW 10-YEAR DEAL
-- Indianapolis-based merchandiser to coordinate all Vikings merchandise sales beginning in 2009.
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Eden Prairie, MN - July 7, 2009 -
In an effort to provide Vikings fans with the most innovative and complete merchandising services, the Minnesota Vikings have announced a 10-year deal with MainGate Inc, making the Indianapolis-based company the exclusive retail and merchandising company for the organization.
The partnership, which formally began on June 27, positions MainGate to operate all three Vikings Locker Room mall stores, as well as merchandise locations throughout the Metrodome and at the team’s training camp in Mankato. MainGate will also operate all of the Vikings online merchandise sales.
“We are extremely excited to work with a proven company that matches our desire to offer excellent Vikings products and outstanding customer service,” said Vikings Vice President of Sales & Marketing/Chief Marketing Officer Steve LaCroix. “We are like-minded in our goal to provide fans the very best quality and variety of merchandise at affordable prices, and we look forward to a great long-term partnership with MainGate.”
Since its founding in 1963, MainGate’s primary activity has been the coordination of event merchandise sales for the National Hot Rod Association (NHRA). While that partnership has grown and remains a core part of the company’s business, MainGate has become a multifaceted merchandising and marketing company that serves numerous business partners.
MainGate is the exclusive merchandiser of the Indianapolis Colts, the Detroit Lions, the NHRA, the Indy Car series, the Wrangler National Finals Rodeo, Danica Patrick Racing, Budweiser King Racing, John Force Racing, the Barrett-Jackson Classic Car Auto Auction and the Indy Racing League. In addition, MainGate operates the online merchandise business for the St. Louis Rams, the Kansas City Chiefs and Nicklaus Companies.
MainGate also has partnerships with numerous NBA and NHL teams and holds licenses for the NCAA, Harley-Davidson, the National Lacrosse League, the WNBA and the Indianapolis Motor Speedway.
“We are excited to form this partnership with such a proud and historic organization like the Minnesota Vikings,” said David Moroknek, President and CEO of MainGate Inc. “We believe that this is core to our business growth and philosophy of partnering with companies who strive to be the best. Growing merchandise sales and protecting the Vikings brand are our goals for this program and we are 100% confident we will accomplish those goals.”
In Other News:
Aug. 31, 2009 - MainGate Racks Up Revenue
Aug. 19, 2009 - Favre Signing has Huge Impact
Jul. 1, 2009 - ShopKomen.com Launch
Apr. 22, 2009 - Detroit Lions Launch
Feb. 26, 2009 - Detroit Lions Partnership
Jan. 7, 2009 - Kansas City Chiefs Partnership
Nov. 14, 2008 - Peyton Manning Locker
Aug. 28, 2008 - Company to Watch
June 24, 2008 - IMA Partnership |
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